Struggling to hit your monthly or quarterly goals for at-need cases? Let’s fix that.
Here’s the deal: when it comes to snagging at-need contracts, nothing beats pay-per-click (PPC) advertising. It’s fast, efficient, cost-effective, and—most importantly—it works.
You’ve seen PPC ads before. They’re the ones sitting right at the top of your Google search results, above all those free listings. And here’s the kicker: those ads are what’s going to drive people to your website and convert them into paying clients. PPC is hands down one of the smartest, most powerful ways to market a funeral home.
Now, let’s break it down. Organic (free) search results? Sure, they’re great—once you’ve climbed your way up the rankings. But that takes time. PPC ads, on the other hand, give you front-row seats right now. You’re paying for instant priority.
And here’s why that matters. With PPC, you only pay when someone actually clicks on your ad and lands on your website. No click, no cost. Compare that to tossing money at a print ad, where you’re stuck paying whether someone reads it or not. PPC lets you put your dollars where they matter most—on leads that are already interested in what you offer.
That’s pure, targeted marketing at work.
Another reason PPC is a game-changer for funeral homes? Data. Run a few different ads with different headlines or calls to action, and you’ll know in no time which ones are killing it (and which ones aren’t). You can tweak, adjust, and fine-tune on the fly. No waiting around for months to see results—you get actionable intel, fast.
Of course, it’s smart to also be improving your organic SEO. That’s your long game, climbing the rankings over time. But if you want to boost traffic and case counts now, PPC is your golden ticket. It’s like having two marketing engines running in parallel—one for immediate impact and one for sustained growth.
Bottom line? You want leads. PPC brings them to your door faster than anything else out there.
Get in the game. Turn those clicks into contracts.
