Let’s cut right to it: If you want to see your funeral home’s case counts shoot through the roof—especially for at-need services—there’s one tool you need to get familiar with now: mobile marketing.
I’m not talking about some obscure, fancy tech buzzword. I’m talking about something that most funeral homes and local businesses haven’t caught on to yet. And that’s precisely why it’s such a game-changer for you—your competitors are snoozing on this, and you’ve got the chance to jump ahead of the pack.
So what exactly is mobile marketing? It’s any campaign designed specifically to reach people on their mobile devices—mostly smartphones, but it can include tablets and even smartwatches. Think about it. More and more people access the internet exclusively on their phones. That means your customers are walking around with your opportunity in their pockets right now.
Here’s why mobile marketing is tailor-made for the funeral business: When someone is facing an at-need situation—say, a loved one passes at the hospital—what do they reach for first? Their smartphone. They don’t have time to fire up a laptop. They’re in the moment, and they need answers fast.
This is where mobile marketing shines. Using geotargeting, you can send ads directly to people in your area—right when they’re searching for funeral services. And with geofencing, you can build a virtual “fence” around specific locations—like a hospital—so your ads are only seen by the people who are most likely to need your services now.
It’s all about location data. Mobile devices constantly send signals about where they are, and that information is pure gold for a smart marketing campaign. You can use it to reach potential clients at the exact moment they’re looking for help, which gives you a huge advantage.
And it doesn’t stop there. You can run ads on Google that target specific locations. So when someone searches for “funeral services,” “cremation,” or “burial” in your area, your ad shows up right at the top of their results. That’s prime real estate for snagging those calls.
Speaking of calls, here’s another killer feature of mobile marketing: click-to-call ads. When someone sees your ad, they can call you with one tap—right from their phone. No fussing with forms or emails. Just a direct connection. Boom—your case count just went up.
Now, I get it, this all sounds great—but what about tracking? How do you know if it’s working? That’s the beauty of mobile marketing. It’s incredibly easy to track. You’ll know exactly where your calls, clicks, and visits are coming from, so you can see the direct impact on your business.
If you take one thing away from this, let it be this: Make sure your website is mobile-friendly. I can’t stress this enough. Too many funeral homes have websites designed for desktops, and they look awful on a phone. When someone pulls up your site and it’s a jumbled mess, they’re gone. You’ve just lost a case.
A mobile-optimized site is easy to navigate, looks great on a small screen, and takes advantage of mobile features like click-to-call. Plus, Google penalizes websites that don’t play nice with mobile, so if your site isn’t optimized, your rankings in search results are going to tank.
Mobile marketing isn’t the future. It’s the now. If you want your funeral home to thrive, there’s no time to sit on the sidelines. Get in the game. Start leveraging mobile marketing today, and watch your case counts climb.
