Your Funeral Home Website Is Probably Costing You Families (Here’s How to Fix That)
Let’s cut the polite small talk.
In 2025, your website is your funeral home’s storefront. Period.
And if it’s slow, confusing, or looks like it was built in the MySpace era… well, you might as well be telling families, “Go ahead and check out our competitors.”
This ain’t 2005. People aren’t flipping through the Yellow Pages anymore. They’re on their phones—at 2am—searching “funeral home near me” while in the middle of a gut-wrenching crisis.
So if your site doesn’t load fast, work perfectly on mobile, and make contacting you stupid-easy, you’re hemorrhaging business.
Here’s the real-deal checklist every funeral home website needs to stop losing families to the click-happy chaos of the internet.
1. The Basics… Don’t Screw This Up
Sounds simple. That’s why most folks overlook it.
📍 Your phone number and address should be visible the second the site loads. Not buried behind three clicks. Not in 8-point gray font.
🧾 Services, pricing, packages, and obituaries should all be right where people expect them. Not hiding in the footer like you’re ashamed of them.
This is the stuff families are desperate to find. Make it impossible to miss.
2. Speed & Mobile First — Or You’re Dead in the Water
Want to see someone bail on your website?
Make them wait more than 3 seconds to load it.
Google says 53% of users peace out after 3 seconds. Forbes says if they don’t find what they need in 5 seconds, they’re gone. And 88% of people never come back after a bad website experience.
Wanna bet that includes grieving families?
Also: 86% of people browse the web on mobile. That means your site better look and work great on a phone.
If your site loads like molasses or looks janky on an iPhone, you’re not just behind. You’re invisible.
3. Be the Expert — Not Another Google Result
Families are confused. Grief does that. So when they Google “what to do after a loved one dies,” they get a mix of helpful info, weird ads, and clickbait garbage.
That’s your moment.
Be the voice of clarity. Give them real educational content—the value of funerals, grief support, etiquette, what to expect.
And no, it doesn’t have to be complicated. A simple resource page with helpful guides, maybe a few links to solid sites like FuneralBasics.org, and bam—you’re not just another business. You’re the expert they trust.
Pro tip: Mention your aftercare program. Let them know you stick around after the service too.
4. Calls to Action — Don’t Be Shy
Your website shouldn’t just “exist.” It should move families to act.
Use clear, bold calls to action (CTAs) that guide people to the next step.
👉 “Call Now”
👉 “Schedule a Meeting”
👉 “Start Preplanning”
👉 “Download Our Funeral Planning Guide”
There are two flavors of CTA:
- Transitional (get info in exchange for an email)
- Direct (book a meeting, make a call, take real action)
You need both. Because if you’re not telling people what to do next, they won’t do anything.
5. Use Video — Because Words Can Only Do So Much
Nobody reads anymore. Sad, but true.
So if you want to actually show families who you are, use video.
🎥 Show off your facilities.
🎥 Share your mission.
🎥 Capture testimonials from real families (with permission).
🎥 Highlight personalized services and real stories.
Video builds trust in seconds. And bonus: Google loves it. More video = better rankings.
Double bonus: Post those same videos to social media. Your community will eat it up.
6. Show Up on Google — Or Don’t Show Up at All
If your site isn’t ranking for “funeral home in [your town],” you’re invisible.
That’s what SEO (Search Engine Optimization) is all about. You don’t need to be a tech wizard—you just need to nail the basics:
✅ Fast load time
✅ Mobile-friendly
✅ Secure (SSL)
✅ Content that actually answers questions
✅ Smart internal linking
And remember: Google changes the rules all the time. So staying on top of SEO isn’t a one-and-done. It’s a forever-game.
Wanna shortcut to the top? Google Ads. Yeah, they cost money. But they put you front and center every single day.
Bottom Line: Your Website Can Work for You… Or Against You
Families make decisions fast. First impressions are digital now.
A clunky, outdated, slow site might as well have a neon sign that says: “We’re stuck in the past.”
But a fast, clean, helpful, modern website? That builds trust. That starts relationships. That turns strangers into lifelong customers.
And here’s the kicker: You don’t have to figure it out alone.
That’s where Mortuagency comes in.
We build funeral home websites that actually do the job. Not just look pretty. Not just check boxes. We built them to convert.
We include everything above. And we’ll even help you market it once it’s live.
Ready to stop losing families to bad first impressions?
Let’s make your website the hardest-working part of your funeral home.
No fluff. No excuses. Just results.
